Archer Sleep Centre

Archer Sleep Centre is a digital marketing initiative focused on improving online presence and marketing effectiveness through web analytics and content management integration.

Project Description
I enhanced Archer Sleep Centre’s digital platform by integrating Thinkific for content management and implementing key analytics tools like Google Analytics 4, Facebook Pixel, and Google Tag Manager. These integrations enabled detailed tracking of user behavior, optimized marketing campaigns, and provided actionable insights to improve engagement and reach.

Technologies Used

• Thinkific – Seamless management of online courses and content

• Facebook Pixel – Audience tracking and retargeting campaigns

• Google Analytics 4 – Detailed analytics for website performance and user interactions

• Google Tag Manager – Efficient tag management to optimize tracking and website performance

Key Features

• Analytics Integration – Track user behavior and marketing performance

• Course/Content Management – Manage online products and educational content

• Tag Management – Streamlined implementation of tracking and performance enhancements

Result
The project empowered Archer Sleep Centre with data-driven insights to improve marketing strategies, optimize user engagement, and enhance their overall digital presence.